Digital Marketing Simternship @ Stukent

During my digital marketing simulation internship with Stukent, I gained hands-on experience in developing and optimizing high-performance digital advertising campaigns across multiple platforms. I mastered the intricacies of Facebook Ads and Google Ads, learning to strategically allocate marketing budgets while maximizing ROI through data-driven decision making.

Key achievements included developing comprehensive keyword research strategies, analyzing search volume and competition metrics, and optimizing bid strategies based on market dynamics. I learned to craft compelling ad copy that improved click-through rates while maintaining cost-efficiency. Through careful analysis of performance metrics, I successfully identified opportunities to reduce cost-per-click while maintaining or improving ad position and conversion rates.

The experience provided deep insights into audience targeting, with a focus on leveraging demographic data, interest-based targeting, and custom audiences to improve campaign performance. I became proficient in A/B testing ad creative and landing pages, using the results to continuously refine campaigns for better engagement and conversion rates.

Working with defined budgets taught me the importance of strategic resource allocation across different marketing channels. I learned to balance broad reach with targeted precision, ensuring optimal campaign performance while maintaining strict budget controls. This hands-on experience with real-world marketing tools and strategies has given me a solid foundation in digital marketing optimization and performance marketing principles.